Harry Styles’ highly-anticipated second album is hitting the shelves this week, and he teased its release with his most magical music video to date for the equally amazing new song “Adore You.”

The epic video, directed by Dave Meyers, is almost eight-minute-long and it takes place in the fishing village of Eroda, where the citizens look down on Styles because of his big, bright smile.

His
life turns upside down after he finds a pet fish to keep him company, and we
finally get to see him make meaningful connections with others once the time
comes to let the fish go.

The video for this song also came with an elaborate marketing campaign; the former One Direction singer launched an official website to promote it. His fans eventually learned Eroda doesn’t exist, and it was all a part of a plan to get them hyped for his new album.

“Adore
You” will be featured on Styles’ new album Fine
Line, set to be released on December 13th, along with previously released
songs “Lights Up” and “Watermelon Sugar”.